Sama helps customers train AI models for better and more accurate performance through high-quality data annotation.  

The AI infrastructure company was founded on the idea that talent is equally distributed, but opportunity is not. 

Sama is a pioneer in the field of impact sourcing, whereby people living in low-income areas are offered free vocational training in digital basics and employed as “Sama Agents” in Sama Delivery Centers in Kenya and Uganda. Here they earn a living wage working on data projects carried out for international clients.

Sama’s impact hiring model has a verified positive effect on long-term employment rates and earnings. To date, Sama has helped +65’000 people out of poverty through dignified digital employment, trained +5’800 in vocational upskilling, and pushed diversity and inclusion by on average hiring ~50% women.

Read more about Sama here.