The partnership focuses on Aarong, BRAC’s social enterprise, which connects thousands of women artisans with markets across the country. Through the initiative, around 12,000 women artisans across 300 craft centres will benefit from improved working conditions, while more than 150 small and medium-sized businesses will gain access to zero-interest financing.

Aarong was established to create economic opportunities for artisans in rural communities and has grown into one of Bangladesh’s most well-known retail brands. Today, it demonstrates how social enterprise can help connect economic opportunity with social development.

“What we like about Aarong is that it starts with women, but the impact reaches much further. When a woman gains access to income and opportunities, it creates greater stability and possibilities for her entire family. We have decided to partner with BRAC and invest in a model that supports both,” says Line Boss, Impact Director at BESTSELLER Foundation.

More than enterprise

The partnership aligns closely with the Foundation’s focus on women and families. By strengthening working conditions, expanding access to financial opportunities and supporting women’s participation in economic activities, the initiative aims to create long-term improvements for women, their businesses and their families.

Beyond its role as a social enterprise, Aarong contributes to BRAC’s broader development work. Profits generated through the business are reinvested into programmes that support education, healthcare and other community-based initiatives across Bangladesh.

To help make work and entrepreneurship more accessible for women, Aarong also provides integrated childcare facilities at its offices and main sites, enabling more women to participate in work and business activities.