We believe entrepreneurs are the key to long-term, sustainable economic growth. More than half of global economic output is created by small and medium-sized businesses, yet women continue to have less access to the capital needed to start and grow them. Female founders raise <5% of venture funding, but the gap extends far beyond venture capital.
As the economy becomes more digital and capital-driven, it matters more who has access to capital and who owns assets. Four out of five women, and nine out of ten of the world's youth, live in the Global South. It is essential that the technologies shaping their future are built for, and with, them.
We are seeing a shift in how value is created. Barriers are lowering. Markets are becoming more accessible. More people can participate, if they have the right tools and access.
That is where we focus.
Anchored in three strategic pillars, we invest in solutions that expand opportunity, and strengthen the ability to create, work, and own.
Creativity is a pathway to independence.
We back the creative sector – including fashion, craft, music, and the arts.
Creativity is more than talent. When combined with access to digital solutions, skills and ideas can lead to increased income and become the foundation for independent livelihoods and long-term economic opportunity for women and families.
The future of work must work for women and families.
Technology is transforming how we work worldwide. As automation reshapes labour markets, livelihoods that millions of women and families depend on are changing.
We invest in future-proof job creation. This includes reskilling, new ways of earning, and essential enablers such as childcare, allowing women to participate fully and build economic independence.
Ownership changes what’s possible.
We invest in digital solutions to transfer financial decision-making power to women and move them towards financial freedom.
This includes ownership of assets, income, and enterprises – as well as strengthening women’s opportunity to make financial decisions and shape their own economy.
How we work
We back founders and partners who expand women and families’ economic power, using a wide range of financial tools.
Guided by principles that have always been core to BESTSELLER, we approach every investment as a long-term partnership, and work closely with our partners to build and scale what works.
We work with partners to navigate new technologies, with a focus on how they translate into real opportunities in everyday lives.
As an evergreen investor, we take a long-term view on both value and outcomes.
We invest pragmatically, focusing on solutions that can work in practice, and at scale.