Project timeline: Long-term
Focus area: Rwanda

UNLEASH is an innovation lab that brings together young people from around the world to work on real challenges and turn ideas into solutions. By creating space to meet, share perspectives, and work together, the lab connects people across countries and backgrounds.

BESTSELLER Foundation has supported UNLEASH since the beginning. Most recently, the foundation supported UNLEASH in Kigali, Rwanda in 2023, where it played a key role in bringing the lab to the African continent. As part of this, the foundation backed the circular economy track, where participants worked with new ways of reducing waste and making better use of resources.

Working together with peers and experts, participants explored practical ideas and shaped them into solutions that could be taken further. The focus was on turning ideas into something concrete and relevant in everyday life.

By bringing people together around real challenges, UNLEASH wants to turn ideas into action and strengthens a global network of people working to create change.

Learn more about UNLEASH here.